Rhonda Sweet

Experienced Strategic Designer imbuing empathy and perspective through experience and interaction design. Former Digital Team People Leader for McKinsey Australia/New Zealand.

Rhonda Sweet

Rhonda offers 25 years experience as a strategic service designer and ethnographic researcher. Her expertise invovled the exploration of current and ideal future states using the foundation of HCI and impact of design on consumer psychology and behaviour. Rhonda is fascinated by people. She’s insatiably curious and always thinking about the complexities and idiosyncrasies of an environment in order to learn from and interpret human behaviour.

Expertise

  • Intersection of ethnography and design research
  • Bespoke ideation workshops
  • Strategy and foresight as innovation enablers