Fred Etiemble

Executive advisor on strategy and innovation. Co-author of The Invincible Company, a guide to building resilience in organisations via corporate innovation. Shortlisted for the Thinkers50 Strategy Award in 2021.

Fred Etiemble headshot with The Invincible Company book

Fred is an expert on how to create the conditions for growth and how to optimise investment into innovation. He also advises on how to evolve organisational culture to build engagement and attract talent, and how to thrive in mature markets at risk of disruption.
With two decades of experience and a wide toolkit in strategy and innovation, Fred has been helping executives across the world to successfully navigate these complex business challenges.


  • Strategy
  • Innovation
  • Business Models
  • Step Change